Who is it for?

One of the lessons we learn in work and life is that some people get us, and some people don’t. Some people are easy to be friends with, and some aren’t. This is especially true of our change idea and a solution that we can generate from it. As we talk about our idea, we quickly learn that it’s not for everybody, especially at the beginning.

So who is it for?

Who is feeling the pain of the present, or the urgency of the problem, so strongly that they’re willing to try something new?

Who needs your clarity of thought and energy of passion to be pulled into action?

The challenge at the beginning is connecting with people who will find your idea resonating with them.

What key questions can you use as a test to find them? How can you get to know them, what concerns them, and what excites them? Where can you see, hear, and meet them? What message do you have that might resonate with them? And what gets their attention?

Becoming an expert on the people you want to lead and serve, be they your employees, customers, clients, investors, or board members, will help you to spread your solution like wildfire.

In his book, We Are All Weird, Seth Godin notes that the bell curve of humanity is flattening. Our society used to have a large majority of people thinking similarly in the middle of the curve, but now the “normal” is getting smaller and the “margins” are getting bigger. There’s never been a better time to be a Change Leader than now, with more people thinking differently, waiting for people leading differently.

Image: “Jumping Silhouettes” by Antoine Gady under a cc by-nd 2.0 license

Who is this website for? It’s for Change Leaders like you! If there’s anything you’d like to see here, please let us know!